Every project begins with search term research. We also review the site's ranking in major search engines. We look for opportunities for optimizing the site with search engine positioning language (SEO). We look for new linking opportunities. We analyze your call-to-action. We research other internet marketing (SEM) opportunities such as:
"A successful SEM campaign tightly integrates PPC search advertising, paid-inclusion, and natural SEO strategies into a cohesive solution.""Build a Search Engine Marketing Budget" by Fredrick Marckini
"By defining your Web site goal and objectives, experimenting with copy, content, persuasion, design, color and architecture, it is possible to predict what the response of your site conversion will be.""What Can Web Copywriters Learn from Direct Mail?" by Steve Jackson
"A usable site makes it easy for users to complete transactions, from buying products to convincing users to read featured articles.""Guiding Users with Persuasive Design: An Interview with Andrew Chak" by Will Schroeder
"Would you rather have 1,000 people visit your site and do nothing, or have 100 people visit your site and take action?""Why the Heck Do You Have a Website Anyway?" by Scottie Claiborne
"Advertisers in the United States and Canada will spend a combined $4.1 billion on search engine marketing this year.""The State of Search Engine Marketing 2004" research report by SEMPO
Using the information from our research, we form a search engine marketing plan, strategies to improve search engine positioning, a plan to bring you more paying customers. Then we present this plan in a detailed report.
The fee for research and consulting depends on the size of your site and the competitive nature of your market on the internet. Cost is determined by the number of hours of research and software investment. The fee for this report includes a one hour consultation. The cost for an average analytical report is about $400 (USD). back...
Page Forward Design offers a complete search engine marketing package.
We are so confident in our full search engine placement service that we guarantee at least one top-20 listing in one of the 4 major search engines or we'll work another 3 months for free.
The SEM plan includes detailed cost estimates. We calculate these costs by estimating the number of hours of work required to implement the SEM plan and make adjustments to your site to improve performance in the search engines (SEO). To get started, we require the fee for research and planning, which is usually around $400, plus half of the plan's cost estimates. The remainder of the fees are due upon completion.
Search engine submission fees, click-through charges for PPC, etc. are billed directly to the customer by the provider of these services. The full SEM package includes PPC set-up and monitoring for 3 months. We will consult with you to determine the right adspend budget for you. back...
Using the latest tools, we monitor your search engine marketing campaign to maximize your return on investment (ROI). We monitor results regularly and recommend changes to improve rankings and increase ROI. We analyze the following:
The fees are calculated by the hour but run about $200 per session and should be done as often as possible to maximize ROI. The first 3 months of monitoring are included in our complete SEM package detailed above.
We begin by creating a full scope document, a specification proposal for your site, which covers the following:
The development fees are calculated by the hour, but the average scope document costs around $1200. The remainder of the development costs are estimated and itemized in the proposal so you can present a budget to your marketing department. back...